New Mexico trailblazer leads the way in real estate websites by adopting IDX Broker software.


EUGENE, OR – June 18, 2010 – (RealEstateRama) — Today, IDX, Inc. is pleased to welcome James Rutherford of Santa Fe Realty Partners to the team of real estate agents and brokers who are changing the way people search for homes online, with IDX Broker software. The Internet Date Exchange (IDX) technology uses raw listing data from the Santa Fe MLS (SFARMLS) and displays it directly on his website, giving his clients the most comprehensive listing database available online.

Santa Fe Realty Partners are provided with many beneficial tools for both themselves and their clients with their customized IDX solution. With Rutherford providing the options of automatically updated listings, email updates and a mortgage calculator all to help home seekers and agents and brokers save time during the property search process. With the saved searches potential buyers can conduct on his website, they can maximize searching through the SFARMLS and finding their perfect home.

Rutherford also gets more freedom when it comes to managing his real estate company. He can access site traffic reports, edit his CSS and global wrappers to create a unique design and branding, as well as edit his custom XML and dynamic title tags to increase the visibility of his listings. Without the newly updated website, thanks to IDX Broker software, he would not be able to spend time searching for new leads and making lasting professional relationships with his clients.

About James Rutherford

“Embracing changes and new challenges in his own life lead him to become a licensed real estate broker. He is working to enhance his skill sets and partnerships in the field so he can better assist his clients in finding the right property or the right buyer. He believes that honesty and integrity are the cornerstone of any successful transaction and these are the values he is committed to.”
About IDX, Inc.

Based in Eugene, Oregon, IDX Inc. is nationally known as a leading provider of real estate search applications. IDX, Inc. actively manages over $1 trillion worth of active listings data from over 350 Multiple Listings Services (MLS). IDX Broker is IDX, Inc.’s principle real estate software utility and myAgent IDX is its principle mobile application available for the iPhone. The easy to manage and customizable software helps real estate professionals display home listing data from their multiple listing service (MLS) on their individual and/or office websites. For more information on all the services provided by IDX, Inc. please visit


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